Rutgers University “We R Back” Campaign - New Brunswick, NJ
To celebrate the return to campus after the pandemic shutdowns, we created a temporary asphalt mural at Rutgers University. The mural was part of the “We R Back” campaign, welcoming students, staff, and faculty back with bold, vibrant energy.
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The mural celebrated not just a return to campus but the spirit of perseverance and community.
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As an asphalt mural, it lived vibrantly for the duration of the campaign, energizing the campus through color and creativity. Its impermanence made it even more special.
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Students, faculty, and visitors alike took photos, left messages, and interacted with the mural daily.